After a city tour that saw crowds gather in LA and at Procell in New York, the Levi’s x Denim Tears collection came to London this weekend with a pop-up in the heart of Soho. In a space provided by The Store X, designer Tremaine Emory was in attendance while the crowds came through to shop the collab – and browse books provided by Arcana Books centred around the African and African American experience. Featuring cotton wreaths printed on vintage denim, Emory’s collection directly references the history and legacy of slavery in America – he is the first generation of his family not to have picked cotton.
